This pretty girl is a Japanese Bookmark doll (Shiori Ningyo). They are called this because of their shape, however, in Japan they are used as paper dolls. They would make great gifts for teachers, in a book club gift exchange or for your favorite reader with a book. They are made of paper and card stock with felt hair and flowers or bling.
This one is has a black/white Kimona if you would like interesting information on a kimono check here https://en.wikipedia.org/wiki/Kimono with the obi (a sash worn with the kimono or uniforms of soldiers practicing martial arts) being pink and blue. This doll measures 1.5″ x 6″.